Deidre and James Norville are the Founders of Our Essence Beauty Supply, part of their parent company, NEI, LLC, a Social Enterprise, community based solutions company.
The mission of Our Essence Beauty Supply is to inspire and provide economic development in the Black community along with additional entrepreneurial opportunities for future generations.
As Christian Entrepreneurs they are led by God to organize and operate businesses, with the purpose to break cycles of generational poverty.
Their aim for their first store is to be part of transformation in the Black beauty supply industry. The plan for their establishments are to change the trajectory of the industry in that they are they support their community, hire from their community and provide opportunity for advancement, training, economic development and small business partnerships in their community.