Deidre Norville is the owner of Our Essence Beauty Supply, a shop that caters to African-American women, located in North Long Beach. She is in the process of raising funds for her business through the Kiva loan program. This allows entrepreneurs to seek out their own lenders through an online crowdfunding platform. A national nonprofit then matches the funds up to $5,000. (Photograph by the Business Journal’s Pat Flynn)

 

 

Deidre Norville opened Our Essence Beauty Supply, a shop geared toward African Americans, almost two years ago to fill a need in her community. According to Norville, Black women like herself account for a large portion of beauty product consumers, but represent only about 3-4% of the ownership.

 Norville is one of several business owners in the city that represent an ethnic minority. According to the leaders of the city’s business improvement districts, the Long Beach Economic Development Department and the Long Beach Small Business Development Center, virtually all entrepreneurs face the same two challenges: obtaining access to capital and developing a business plan. By providing opportunities for funding and education, these local entities are striving to ensure that entrepreneurship is accessible for all.Deidre Norville opened Our Essence Beauty Supply, a shop geared toward African Americans, almost two years ago to fill a need in her community. According to Norville, Black women like herself account for a large portion of beauty product consumers, but represent only about 3-4% of the ownership.

 





Assistance For Minority-Owned Businesses: Long Beach Agencies Expanding Education And Outreach Efforts To Help Firms Succeed
August 27, 2018 | Anne Artley, Staff Writer